AMA Innovation Marketing: Brand Impact: How Brands are Generating Growth by Doing Good in Our Society
Brand Impact: How Brands are Generating Growth by Doing Good in Our Society Today’s consumers are more aware than ever on how they’re spending their money and who they’re spending it with. In order to attract and retain consumers, brands need to establish a positive impact. We’re bringing together representatives of brands who have a reputation for supporting social and economic causes through sustainability, product innovation and community engagement. Speakers will share insights into how their efforts are also influencing their marketing and sales strategies. Attendees can gain insight into how they can effectively market their own stories of product innovation, sustainability and community engagement to grow their audiences and sales. Agenda: 6:30pm - 7:30pm Networking/Registration Check-in 7:30pm – 8:30pm Panel Discussion/Q&A Panelists: Trenton Spindler, COO & Co-Founder, GreenPrint (Moderator) Trenton Spindler, Co-Founder and COO of GreenPrint, has been successfully building and operating companies in Atlanta for the past 7 years. Originally from San Diego, California, Trenton found his passion in Atlanta, GA after attending Emory University. A proven leader, operator, and innovator, Trenton has advised and helped companies develop from ideas into success stories. Most Most recently, Trenton worked as Vice President of Operations and Products at the advertising technology company, Thumb Friendly, and helped oversee Thumb Friendly’s successful exit in early 2014. Trenton began working with Pete Davis, as his Co-Founder, in mid-2014 to invent sustainability as a service and bring it to the transportation, payments, fleet, aviation, and packaging industries. Trenton brings strategic insight, a knack for innovation, and creativity in both developing products and corporate strategy to GreenPrint. Alongside other awards, GreenPrint ranked #71 on the Inc. 5000 list in 2018. Personally, Trenton has been awarded the Atlanta Business Chronicle’s 30 Under 30 award and other industry accolades throughout his tenure at GreenPrint. GreenPrint is an environmental technology company providing patented sustainability solutions to businesses wanting to neutralize their carbon, plastic, water and energy footprints. Innovators of the first reduced emissions programs – enabling companies to ability to offset carbon emissions on a per transaction basis. Today the company reduces emissions on over 1 billion gallons of fuel annually across over 4,000 retail locations and 100,000 corporate and municipal fleets in 14 countries. GreenPrint has built relationships with more than 2,000 nonprofits globally and has created or invested in over 30 certified carbon offset and renewable energy projects on behalf of clients. Anna Webb, VP Marketing, Interface Anna Webb is Vice President, Marketing for Interface, a global commercial flooring company and leader in sustainability. Recipient of the Atlanta Business Chronicle’s 40 under 40 awards, Anna’s influence spans her business, her industry and her community. She began her journey nearly twenty years ago as a young professional in Atlanta where she left her mark on The Home Depot and Arby’s Restaurant Group, where she played a vital role in new product development, portfolio management and transformed Arby’s then declining brand into the powerhouse we know today. Now, Anna leads brand strategy, portfolio management, and product development for Interface in North America and Latin America, and she’s passionate about delivering a world-class customer experience. She also spearheaded a portfolio addition to include luxury vinyl tile, which has proven to be a key milestone and product category for the company. With Interface’s leadership and sustainability teams, Anna brings to life the company’s newest mission, Climate Take Back, inviting industry to do business in a way that is restorative to the planet. Anna is passionate about giving back to Atlanta’s community and finds ways to involve her family in her
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